Academic Program
MBA Program for Managers
Course list & Syllabi

Press Here for the Abstract of the Program

Course list & Syllabi

Course list for "Marvah" and "Marganit" classes (2008-9)

4010 - Introduction to Behavioral Science

4020 - Quantitative Methods for Management

4030 - Managerial Economics

4040 - Information Technology and the Organization

4070 - Organizational Behavior

4075 - Management of Organizations

4080 - Financial Accounting for Management

4090 - Managerial Information Systems, Electronic Business

4100 - The Legal Side of Business

4110 - Labor Relations

4120 - The Financial Side of Management

4150 - Foundations of Marketing

4160 - Managerial Accounting

4170 - Financial Management

4190 - Strategic Marketing

4200 - Project Management

4210 - Local and International Capital Markets

4220 - Analysis of Financial Information

4280 - Industrial and Hi-Tech Marketing

4281 – Creative and innovative Thinking
 
4290 - Business Strategy

4300 - Culture and Management

4301 – Business Forums

4310 – Meetings with the CEOs of Israeli companies

4315 – Ethics for Managers

4333 – Business Negotiations

4338 – Business Game

4340 - Operations Management


Course Description

4010 Introduction to Behavioral Science
Motivation, comprehension and learning, conflict and frustration, dissonance, opinion changes, power, authority, leadership and deviation, pressure groups, status, roll playing, relationships and group dynamics.

4020 Quantitative Methods for Management
Application of statistical tools and techniques for management, description of data and information, sampling and sampling distributions, estimation of population parameters, hypothesis testing, regression analysis and correlation between variables, quality control, forecasting and principles of decision making under uncertainty.

4030 Managerial Economics
Basic economics principles, consumer behavior, production theory’ costs and pricing in competitive markets, price determination in imperfectly competitive markets, applications of theories to firms and organizations, demand for and pricing of factors of production, implications to decision making at the level of the firm.

4040 Information Technology and the Organization
Information technology is an important, often critical, factor in the management and operation of organizations. The successful manager should know how to benefit from the use of IT.
This course is a general introduction to IT and its uses in organizations.
Topics discussed in the course include: survey of IT, types and levels of information systems, the effect of information systems on operations and management, acquisition and development of information systems, how to evaluate the benefits of an information system, and how IT affects the structure and operation of organizations, the way they do business, and their competitiveness.

4060 Quantitative Methods for Management II
(pre-requisite: Quantitative Methods I)
Mathematical methods for optimization, inventory models, queuing models, linear programming, networks, decision trees, simulation techniques, application using computer programs.

4070 Organizational Behavior
(pre-requisite: Introduction to Behavioral Science)
Understanding organizations from the vantage point of behavioral sciences, the psychological and sociological approaches to the understanding of human behavior in complex organizations, motivation in the work place, attitude to work in Israel and abroad, group dynamics, leadership and authority, communication, decision making, planning and organization design.

4075 Management of Organizations
The development of management thinking, the essence of management, the essence of an organization, organizational dimensions, ethics in management, management in the multinational environment, the learning organization.

4080 Financial Accounting for Management
Definition of concepts, principles and uses of the financial accounting system of an organization, valuation of assets, measurement of income, flow of funds, consolidation of amounts, tax considerations, analysis of financial statements, highlighting differences between Israeli and foreign accounting practices and their implications.

4085 Advanced Financial Accounting
Methods of measurement, alternative measurement bases for assets, inventory and profit. Inflation accounting, tax allocation, financial and operational leasing, capital transactions.

4090 Managerial Information Systems, Electronic Business
The implications of IT on the business environment, life cycle of systemic planning of information, systems analysis, computers and transfer of information, electronic business.

4100 The Legal Side of Business
Workshop dealing with several legal aspects of business including contracts, tort, labor, patent and trade secret, aspects of foreign legal systems and their implication on Israeli companies doing business in the international arena.

4110 Labor Relations
The system of labor relation, the sides to the system of labor relations and their interaction. The labor union - characteristics and modus operandi, employers organizations - characteristics and activities, the government and its effects on labor relations, union labor negotiations, prevention and settlements of labor disputes, labor and management, labor representation on the board of directors, differences between labor relations in Israel and abroad and their implications.

4120 The Financial Side of Management
(pre-requisites: Managerial Economics, Financial Accounting)
The role of the financial manager under conditions of uncertainty, projection of financial needs of the firm, assessing alternative financing methods, criteria for financial decisions, the capital structure decision, risk, systematic risk and the cost of capital, the Capital Asset Pricing model, capital budgeting decisions, taxation, inflation and their implication of financial decisions of the firm.

4130 Business Applications of Information Technology
The course covers the general structure of information systems applications and the uses of information technology (IT) in the various functional areas of business - production, human resources management, financial resources management, marketing, and logistics.
The course presents emerging and innovative applications of IT. Special attention is placed on how IT creates novel business opportunities and enables changes to traditional business practices.
Students will have the opportunity to conduct a project on a functional area and technology of their choice.

4131 Advanced Topics in Information Systems
The rate of change of information technology (IT) is very rapid. New technology and novel application are frequently introduced into the business world. Yet, most organizations do not use IT to its full potential.
The course will introduce innovative application of IT which are already available for adoption by organizations.

4135 Online Competitive intelligence
The course provides basic concepts related to competitive intelligence, introduces a wide variety of online resources, reviews procedures for data mining and provides tools for construction of an organizational intelligence package.

4140 Macro Economics and International Economics
(pre-requisite: Managerial Economics)
Determination of national income and product, interest rates, effects of the capital market, inflation, exchange rate determination, international trade, employment and economic policy, implications of economic developments and processes on the business sector and the private sector in Israel.

4150 Foundations of Marketing
(pre-requisite: Managerial Economics)
Identifying marketing opportunities, objectives of marketing systems, the concept of marketing strategy, components of the marketing mix, product policy, pricing, sales promotion, targeting markets for the product, marketing communication and marketing channels, development of skills in analyzing marketing opportunities.

4155 Marketing Management
(pre-requisite: fundamentals of Marketing)
Management of sales, industrial and institutional marketing, marketing in the international arena, analysis of opportunities, development of marketing strategies and application, segmenting markets, distribution channels, international markets, understanding the institutional environment in foreign countries for marketing planning and policy.

4160 Managerial Accounting
Basic costing methods, allocation of costs, adjustments of production processes and costing, pricing, evaluation and assessment of outputs, financing and investments, contribution and absorption costing, activity based costing (ABC), practical implication of different costing methods, budgeting and control.

4165 Advanced managerial Accounting
Analysis and application of techniques related to the internal financial system of a business organization. Concept of cost, accumulation of cost for costing processes, activity based costing (ABC), business decisions based on financial information.

4170 Financial Management
(pre-requisite: The Financial Side of Management)
Finance as part of strategic planning, examination of alternative financing techniques and mixes, advanced topics in capital budgeting, dividend policy, valuation of companies, mergers and acquisition, takeovers and reorganization.

4180 Human Resource Management and Strategy
(pre-requisite: Organizational Behavior)
The human factor in organization and its management, planning human resources, the process of recruitment and selection of workers, performance evaluation, education and advancing the skill of human resources, progress in organization, promotion, development of leadership and managers, compensation methods, issues in human resource management in Hi-tech firms in Israel and abroad.

4190 Strategic Marketing
4200 Foundations of Advanced Technologies and Project Management
Principles of management of organizational changes, models for management of changes, event studies, the needed changes of perceptions in an era of uncertainties and accelerating changes, management of change an a sequence of projects, principles of management of technology projects in a dynamic environment.

4205 Risk Management and Control
The course presents a broad view about risk in a wide spectrum of the economy and society. We consider business and public sector view of risk. The course objectives are to sharpen the ability to identify and characterize risk in business activities, management of organizations and operation of systems.

4210 Local and International Capital Markets
(pre-requisite: the Financial Side of Management)
Financial institutions, financial markets and instruments in Israel and abroad, models for securities valuation, stocks, bonds, convertible bonds, warrants, options and futures, the efficiency of capital markets, portfolio selection including foreign securities, the relationship between the local and foreign capital markets.

4220 Analysis of Financial Information
(pre-requisite: financial Accounting for Management)
Reading and understanding financial statement of companies, consolidated statements of local and multinational firms, analysis of balance sheet and income statements for valuation of companies, analysis of the state of affairs of a company and its future survival, analysis of un audited quarterly statements and its usefulness, time series and cross section analysis, limitation of accounting information for decision making.

4230 Business Strategy
Evolution of strategic planning of local and multinational companies in Israel and abroad, definitions of the essence of the business firm, strategy at company level, analysis of the environment, analysis of competition, identification of strength and weaknesses, values, activation and management of strategy.

4240 International Financial Management
(pre-requisite: Financial management, Macro and International Economics)
Working capital management, capital budgeting, capital structure, dividend policy, acquisitions and mergers in multinational firms, hedging foreign exchange risk using securities, exposure to risk, international taxation and exchange controls, transfer pr icing, interaction between international taxation and control systems and their implication of financial and strategic decisions of the firm.

4250 Financial Institutions and Banking
(pre-requisite: The Financial Side of Management)
The role of banking institutions as financial intermediaries, the interactions between the controller of banks the banking activities, the international activities of the banking industry, issues in financial and operational management of the banking system, the financing mix, the asset and liabilities portfolios of banks under institutional constrains. Business implications.

4260 Technology and Management
(pre-requisite: Quantitative Methods II)
Evolution of technologies and their effects on management, product life cycle, innovations in products and production processes, interactions between technological innovations and marketing of products and services, re-design of processes, diffusion processes, current and future technological developments and their effects on future management.

4270 Service Marketing, Direct Marketing and Data Bases
(pre-requisite: Fundamentals of Marketing)
Marketing of services, development and keeping the customers, planning and management of reliable service, direct marketing, marketing using data bases, interactive marketing, transferring information to customers using electronic methods, applications.

4275 Marketing Communication and Advertising
Theoretical models of marketing communications, planning, designing and budgeting of an advertising campaign, sales promotion and public relations.

4280 Industrial and Hi-Tech Marketing
Characterization of business costumers. The process of procurement from suppliers, adoption of products and services, positioning of hi-tech products and of hi-tech company, strategies of industrial and hi-tech marketing.

4282 Consumer Behavior
The meaning of different goods and services to the customer, how consumers decide what to purchase, the effects of the societal environment on purchases. Other topics include analysis of positions, uninvolved purchasing, different explanations for the motivation of customers and consumers.

4290 Business Strategy
The objectives of business organization and the external environment, analysis of the strategy of the organization, building the strategy for a specific business organization from the view point of the chief executive officer, the organization as a portfolio in the international arena.

4291 Business Strategy – Workshop
A project related to the business strategy. Students will incorporate the material learnt in previous courses, applying it to a particular business organization. The project is supervised by a team of instructors from different disciplines.

4320 Options, Futures and Complex Securities
(pre-requisite: Local and International Capital Market)
The economic role of derivative securities, packages which consist of combinations of regular and derivative securities, pricing of options and futures, complex models of packages prices, hedging and immunizing portfolios, using pricing theories for the pricing of real assets, companies’ valuation and strategic financial planning by business firms.

4330 Entrepreneurship and Business Management
Examine the totality of a business proposal for internal or external use

Understand the various complexities, challenges and issues related to entrepreneurs / intrapreneurs and business formation, including environmental characteristics of the entrepreneurial firm.

Develop diagnostic skills and a conceptual framework for new business management problems through readings, discussions and case analyses

4331 Management of Small Business, Quality Management and Entrepreneurship
A course based on three parts of discussions and implementation of concepts covered in previous courses to issues related to small business, quality management and entrepreneurship. The course work includes report writing in two of the areas.

 


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