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Academic
Program
MBA
Program for Managers
Course list & Syllabi
Press Here for the Abstract of the Program
Course list &
Syllabi
Course list
for "Marvah" and "Marganit" classes (2008-9)
4010 - Introduction to Behavioral Science
4020 - Quantitative Methods for Management
4030 - Managerial Economics
4040 - Information Technology and the Organization
4070 - Organizational Behavior
4075 - Management of Organizations
4080 - Financial Accounting for Management
4090 - Managerial Information Systems, Electronic
Business
4100 - The Legal Side of Business
4110 - Labor Relations
4120 - The Financial Side of Management
4150 - Foundations of Marketing
4160 - Managerial Accounting
4170 - Financial Management
4190 - Strategic Marketing
4200 - Project Management
4210 - Local and International Capital Markets
4220 - Analysis of Financial Information
4280 - Industrial and Hi-Tech Marketing
4281 – Creative and innovative Thinking
4290 - Business Strategy
4300 - Culture and Management
4301 – Business Forums
4310 – Meetings with the CEOs of Israeli companies
4315 – Ethics for Managers
4333 – Business Negotiations
4338 – Business Game
4340 - Operations
Management
Course Description
4010 Introduction to Behavioral Science
Motivation, comprehension and learning, conflict and
frustration, dissonance, opinion changes, power,
authority, leadership and deviation, pressure groups,
status, roll playing, relationships and group dynamics.
4020 Quantitative Methods for Management
Application of statistical tools and techniques for
management, description of data and information,
sampling and sampling distributions, estimation of
population parameters, hypothesis testing, regression
analysis and correlation between variables, quality
control, forecasting and principles of decision making
under uncertainty.
4030 Managerial Economics
Basic economics principles, consumer behavior,
production theory’ costs and pricing in competitive
markets, price determination in imperfectly competitive
markets, applications of theories to firms and
organizations, demand for and pricing of factors of
production, implications to decision making at the level
of the firm.
4040 Information Technology and the Organization
Information technology is an important, often critical,
factor in the management and operation of organizations.
The successful manager should know how to benefit from
the use of IT.
This course is a general introduction to IT and its uses
in organizations.
Topics discussed in the course include: survey of IT,
types and levels of information systems, the effect of
information systems on operations and management,
acquisition and development of information systems, how
to evaluate the benefits of an information system, and
how IT affects the structure and operation of
organizations, the way they do business, and their
competitiveness.
4060 Quantitative Methods for Management II
(pre-requisite: Quantitative Methods I)
Mathematical methods for optimization, inventory models,
queuing models, linear programming, networks, decision
trees, simulation techniques, application using computer
programs.
4070 Organizational Behavior
(pre-requisite: Introduction to Behavioral Science)
Understanding organizations from the vantage point of
behavioral sciences, the psychological and sociological
approaches to the understanding of human behavior in
complex organizations, motivation in the work place,
attitude to work in Israel and abroad, group dynamics,
leadership and authority, communication, decision
making, planning and organization design.
4075 Management of Organizations
The development of management thinking, the essence of
management, the essence of an organization,
organizational dimensions, ethics in management,
management in the multinational environment, the
learning organization.
4080 Financial Accounting for Management
Definition of concepts, principles and uses of the
financial accounting system of an organization,
valuation of assets, measurement of income, flow of
funds, consolidation of amounts, tax considerations,
analysis of financial statements, highlighting
differences between Israeli and foreign accounting
practices and their implications.
4085 Advanced Financial Accounting
Methods of measurement, alternative measurement bases
for assets, inventory and profit. Inflation accounting,
tax allocation, financial and operational leasing,
capital transactions.
4090 Managerial Information Systems, Electronic Business
The implications of IT on the business environment, life
cycle of systemic planning of information, systems
analysis, computers and transfer of information,
electronic business.
4100 The Legal Side of Business
Workshop dealing with several legal aspects of business
including contracts, tort, labor, patent and trade
secret, aspects of foreign legal systems and their
implication on Israeli companies doing business in the
international arena.
4110 Labor Relations
The system of labor relation, the sides to the system of
labor relations and their interaction. The labor union -
characteristics and modus operandi, employers
organizations - characteristics and activities, the
government and its effects on labor relations, union
labor negotiations, prevention and settlements of labor
disputes, labor and management, labor representation on
the board of directors, differences between labor
relations in Israel and abroad and their implications.
4120 The Financial Side of Management
(pre-requisites: Managerial Economics, Financial
Accounting)
The role of the financial manager under conditions of
uncertainty, projection of financial needs of the firm,
assessing alternative financing methods, criteria for
financial decisions, the capital structure decision,
risk, systematic risk and the cost of capital, the
Capital Asset Pricing model, capital budgeting
decisions, taxation, inflation and their implication of
financial decisions of the firm.
4130 Business Applications of Information Technology
The course covers the general structure of information
systems applications and the uses of information
technology (IT) in the various functional areas of
business - production, human resources management,
financial resources management, marketing, and
logistics.
The course presents emerging and innovative applications
of IT. Special attention is placed on how IT creates
novel business opportunities and enables changes to
traditional business practices.
Students will have the opportunity to conduct a project
on a functional area and technology of their choice.
4131 Advanced Topics in Information Systems
The rate of change of information technology (IT) is
very rapid. New technology and novel application are
frequently introduced into the business world. Yet, most
organizations do not use IT to its full potential.
The course will introduce innovative application of IT
which are already available for adoption by
organizations.
4135 Online Competitive intelligence
The course provides basic concepts related to
competitive intelligence, introduces a wide variety of
online resources, reviews procedures for data mining and
provides tools for construction of an organizational
intelligence package.
4140 Macro Economics and International Economics
(pre-requisite: Managerial Economics)
Determination of national income and product, interest
rates, effects of the capital market, inflation,
exchange rate determination, international trade,
employment and economic policy, implications of economic
developments and processes on the business sector and
the private sector in Israel.
4150 Foundations of Marketing
(pre-requisite: Managerial Economics)
Identifying marketing opportunities, objectives of
marketing systems, the concept of marketing strategy,
components of the marketing mix, product policy,
pricing, sales promotion, targeting markets for the
product, marketing communication and marketing channels,
development of skills in analyzing marketing
opportunities.
4155 Marketing Management
(pre-requisite: fundamentals of Marketing)
Management of sales, industrial and institutional
marketing, marketing in the international arena,
analysis of opportunities, development of marketing
strategies and application, segmenting markets,
distribution channels, international markets,
understanding the institutional environment in foreign
countries for marketing planning and policy.
4160 Managerial Accounting
Basic costing methods, allocation of costs, adjustments
of production processes and costing, pricing, evaluation
and assessment of outputs, financing and investments,
contribution and absorption costing, activity based
costing (ABC), practical implication of different
costing methods, budgeting and control.
4165 Advanced managerial Accounting
Analysis and application of techniques related to the
internal financial system of a business organization.
Concept of cost, accumulation of cost for costing
processes, activity based costing (ABC), business
decisions based on financial information.
4170 Financial Management
(pre-requisite: The Financial Side of Management)
Finance as part of strategic planning, examination of
alternative financing techniques and mixes, advanced
topics in capital budgeting, dividend policy, valuation
of companies, mergers and acquisition, takeovers and
reorganization.
4180 Human Resource Management and Strategy
(pre-requisite: Organizational Behavior)
The human factor in organization and its management,
planning human resources, the process of recruitment and
selection of workers, performance evaluation, education
and advancing the skill of human resources, progress in
organization, promotion, development of leadership and
managers, compensation methods, issues in human resource
management in Hi-tech firms in Israel and abroad.
4190 Strategic Marketing
4200 Foundations of Advanced Technologies and Project
Management
Principles of management of organizational changes,
models for management of changes, event studies, the
needed changes of perceptions in an era of uncertainties
and accelerating changes, management of change an a
sequence of projects, principles of management of
technology projects in a dynamic environment.
4205 Risk Management and Control
The course presents a broad view about risk in a wide
spectrum of the economy and society. We consider
business and public sector view of risk. The course
objectives are to sharpen the ability to identify and
characterize risk in business activities, management of
organizations and operation of systems.
4210 Local and International Capital Markets
(pre-requisite: the Financial Side of Management)
Financial institutions, financial markets and
instruments in Israel and abroad, models for securities
valuation, stocks, bonds, convertible bonds, warrants,
options and futures, the efficiency of capital markets,
portfolio selection including foreign securities, the
relationship between the local and foreign capital
markets.
4220 Analysis of Financial Information
(pre-requisite: financial Accounting for Management)
Reading and understanding financial statement of
companies, consolidated statements of local and
multinational firms, analysis of balance sheet and
income statements for valuation of companies, analysis
of the state of affairs of a company and its future
survival, analysis of un audited quarterly statements
and its usefulness, time series and cross section
analysis, limitation of accounting information for
decision making.
4230 Business Strategy
Evolution of strategic planning of local and
multinational companies in Israel and abroad,
definitions of the essence of the business firm,
strategy at company level, analysis of the environment,
analysis of competition, identification of strength and
weaknesses, values, activation and management of
strategy.
4240 International Financial Management
(pre-requisite: Financial management, Macro and
International Economics)
Working capital management, capital budgeting, capital
structure, dividend policy, acquisitions and mergers in
multinational firms, hedging foreign exchange risk using
securities, exposure to risk, international taxation and
exchange controls, transfer pr icing, interaction
between international taxation and control systems and
their implication of financial and strategic decisions
of the firm.
4250 Financial Institutions and Banking
(pre-requisite: The Financial Side of Management)
The role of banking institutions as financial
intermediaries, the interactions between the controller
of banks the banking activities, the international
activities of the banking industry, issues in financial
and operational management of the banking system, the
financing mix, the asset and liabilities portfolios of
banks under institutional constrains. Business
implications.
4260 Technology and Management
(pre-requisite: Quantitative Methods II)
Evolution of technologies and their effects on
management, product life cycle, innovations in products
and production processes, interactions between
technological innovations and marketing of products and
services, re-design of processes, diffusion processes,
current and future technological developments and their
effects on future management.
4270 Service Marketing, Direct Marketing and Data Bases
(pre-requisite: Fundamentals of Marketing)
Marketing of services, development and keeping the
customers, planning and management of reliable service,
direct marketing, marketing using data bases,
interactive marketing, transferring information to
customers using electronic methods, applications.
4275 Marketing Communication and Advertising
Theoretical models of marketing communications,
planning, designing and budgeting of an advertising
campaign, sales promotion and public relations.
4280 Industrial and Hi-Tech Marketing
Characterization of business costumers. The process of
procurement from suppliers, adoption of products and
services, positioning of hi-tech products and of hi-tech
company, strategies of industrial and hi-tech marketing.
4282 Consumer Behavior
The meaning of different goods and services to the
customer, how consumers decide what to purchase, the
effects of the societal environment on purchases. Other
topics include analysis of positions, uninvolved
purchasing, different explanations for the motivation of
customers and consumers.
4290 Business Strategy
The objectives of business organization and the external
environment, analysis of the strategy of the
organization, building the strategy for a specific
business organization from the view point of the chief
executive officer, the organization as a portfolio in
the international arena.
4291 Business Strategy – Workshop
A project related to the business strategy. Students
will incorporate the material learnt in previous
courses, applying it to a particular business
organization. The project is supervised by a team of
instructors from different disciplines.
4320 Options, Futures and Complex Securities
(pre-requisite: Local and International Capital Market)
The economic role of derivative securities, packages
which consist of combinations of regular and derivative
securities, pricing of options and futures, complex
models of packages prices, hedging and immunizing
portfolios, using pricing theories for the pricing of
real assets, companies’ valuation and strategic
financial planning by business firms.
4330 Entrepreneurship and Business Management
Examine the totality of a business proposal for internal
or external use
Understand the various complexities, challenges and
issues related to entrepreneurs / intrapreneurs and
business formation, including environmental
characteristics of the entrepreneurial firm.
Develop diagnostic skills and a conceptual framework for
new business management problems through readings,
discussions and case analyses
4331 Management of Small Business, Quality Management
and Entrepreneurship
A course based on three parts of discussions and
implementation of concepts covered in previous courses
to issues related to small business, quality management
and entrepreneurship. The course work includes report
writing in two of the areas.
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