Information Economics:
Learning by Simulation, Discussion, and Lecture
By: Prof. Sheizaf Rafaeli and Daphne Raban
The Center for
the Study of the Information Society
University of
Haifa
infosoc@research.haifa.ac.il
http://infosoc.haifa.ac.il
Tel: +97248288492
Information economics has many
paradoxes. One of the
hardest-to-explain phenomena is the co-existence of a commercial market for
information and a bazaar of free information. “The Lemonade Stand” is a business game that was developed
to illustrate, through experience, some of the problematics
inherent in the value of information.
“The Lemonade Stand” is a Java-based game that can be played from any
computer having an Internet connection.
Participants make decisions in an environment in which information has
business significance. These
decisions include raw materials purchases, inventory management, and the sale
of lemonade under varying market conditions. One of the factors influencing market conditions is the
changing weather. The weather
forecast is important for players of the game. Weather information is offered for purchase or for sale in
variants of the game. Participants
are asked to place bids for either purchasing or selling weather
information. Every player plays
six game periods with feedback on his/her profits at the end of each
period. This feedback fuels the
excitement of the players and their motivation to improve their game
performance.
At the end of the entire
simulation session -- in our application of the game -- we conduct a discussion
with the players, listen to their impressions, and reveal to them some
surprising phenomena. The
discussion is followed by a lecture on information economics, explaining
how a commercial market and a free bazaar can and do co-exist.
The workshop described is
suitable for anyone who uses information-- managers, engineers, administrators, students, etc..
·
The workshop
is available in English and in Hebrew.
·
It can be
conducted in any computer lab with Internet connection.
·
No prior
knowledge of economics or business administration is needed.
·
The entire
workshop, including the simulation, discussion, and lecture,
takes about three hours.
·
Cost depends
on the location and the number of participants.